Floyd Mayweather vs. Conor McGregor may not be everyone’s cup of tea but Las Vegas will be booming over fight week as the tills and slot machines rattle 24 hours a day. The punters are itching to lap up the razzmatazz and so are the two fighters. To even think of the purses McGregor will earn, given that he has never before laced on the gloves in a professional boxing match, is mind boggling.
Prices are understandably astronomical, with a ringside vantage point setting you back a cool $10,000. This is cheap though compared with Mayweather’s last foray into fans’ pockets, against Manny Pacquiao, when they went for closer to the $30,000 mark. If you’re looking to plant yourself up in the nosebleed seats then be prepared to pack a pair of binoculars and part with $500 for the privilege. While a portion of the tickets will, by now, have fallen into the hands of touts looking to make a fast buck, you will have to be prepared to stump up even more than the asking price to attend the event.
Brands looking to associate themselves with the show as the main sponsor will need to cough up $10 Million to reach the eyeballs of the world. But what exactly would you get for your financial investment? According to ESPN: “The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two non-fighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 USD in tickets.”
It is currently difficult to weigh up exactly how much each fighter will pocket, once the final deductions of tax, corner work, commissions and management fees have been extracted. The exact split between the combatants will not be revealed, due to contractual arrangements, but it will be tilted in Floyd’s favour – possibly, 70-30 or 75-25. It is only guesswork but McGregor can expect to walk away with upwards of $50 Million and more likely touching $75 Million. Mayweather’s purse reaches into fantasy levels. It would not be an over exaggeration to see him bank in the region of $300 Million. Enough to settle his outstanding tax bill anyway.
Again, using Mayweather-Pacquiao as the measuring stick, it brought in a record 4.5 million purchases at around $100 a pop, if you were buying in High Definition and slightly less for standard. Mayweather’s earnings were reported to have touched the $200 Million mark for that fight. Rumours closer to home have surfaced that Sky Sports will pick up the bout and charge a whopping £100, but these have been quickly cooled by industry insiders. It is, however, likely that Sky will get the gig, given their previous form and experience in selling and hyping big boxing events. BT Sport are now in the boxing market and managed to snare the Gennady Golovkin–Saul Alvarez bout, but remain an outside bet to take this one.