EAMONN O’KANE TEAMS UP WITH BETFAIR FOR ‘MARKETING WITH BALLS’
Betfair Prizefighter hopeful dons special briefs with Betfair Mobile QR codes
IRISH boxer Eamonn O’Kane will show that he’s got the full package when he trials a new marketing technique encouraging punters to scan his crotch at the weigh-in for Saturday’s Betfair Prizefighter Middleweights show in Belfast.
In what’s thought to be a world first, O’Kane will step on to the scales wearing a pair of boxer shorts specially designed by event sponsors Betfair. The smalls boast a Quick Response (QR) code on their front, which when photographed on a smartphone takes users straight to the boxing betting markets on Betfair Mobile.
Betfair is trailing the innovative advertising method following the crowds seen at the weigh-in for a previous Betfair Prizefighter show in Wolverhampton in February.
Betfair’s Alex Bake said: “The weigh-in is an important part of any fight and, from a betting perspective, will have an impact on our exchange prices.
“As the early favourite for the Middleweights crown all eyes will be on Eamonn, so any punter wanting to place a bet need just scan his pants.”
Eamonn O’Kane said: “I’ve never thought of myself as an underwear model, but maybe I could have a second career when I retire from boxing.
The move comes after the award winning team at Betfair slapped QR codes on the bikini bottoms of Britain’s beach volleyball champions, Zara Dampney and Shauna Mullin.
Betfair Prizefighter:
King’s Hall, Belfast – doors open at 6.30pm, boxing commences at 7pm. Betfair Prizefighter all-Irish Middleweights plus Paul McCloskey vs. DeMarcus Corley live on Sky Sports 1HD from 9pm.
Tickets are available from Ticketmaster on: 0844 277 4455 (UK/Northern Ireland) or 0818 719 300 (Republic of Ireland) and at www.ticketmaster.ie
VIP packages priced £150 are available from Matchroom Sport on 01277 359900 and at www.matchroomboxing.com
About Betfair: (www.betfair.com)
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000.
Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy and Malta.
{SQUARE} {SQUARE1} {SQUARE2}
{loadposition SQUARE3}
