Home Boxing News Matchroom launches into Japanese Boxing

Matchroom launches into Japanese Boxing

Matchroom Boxing is delighted to confirm a new, landmark agreement with Rakuten Ticket, Inc. and international company NSN (Never Say Never) that will bring a series of major events to Japan.

This milestone deal will see Matchroom stage three major world-class events per year in Japan – all live worldwide to DAZN subscribers (excluding Asia) – over the next three years, featuring the best international and domestic fighters.

The historic partnership will help supercharge the exciting future of the sport in Japan, providing a series of unmissable sporting spectacles for fight fans.

Matchroom Boxing CEO, Frank Smith, said: “The future of boxing in Japan is incredibly bright. We are delighted to seal this historic partnership with Rakuten Ticket, Inc and NSN. Japan is an important, strategic market for us to operate in and by bringing our world-class boxing events to this great country, we will not only showcase some of the finest fighters on the planet, but we will help establish some of the country’s leading domestic talents who will undoubtedly prosper on the world’s stage in years to come.”

Rakuten Ticket, Inc. President Joe Umemoto added: “We are very happy to contribute to the development of boxing in our country. The partnership with NSN and Matchroom will provide many opportunities for Japanese boxers”.

President and founder of NSN, Joel Borràs, said: “It is a huge source of pride for our company, after three years installed in Japan, to be involved in such an important project that will allow the Japanese public to enjoy a first-class show”.

A press conference will be held in Tokyo in the coming days where more details of this monumental deal will be announced.

Rakuten Ticket is a ticket reservation and sales website managed by Rakuten Ticket, Inc., a Rakuten Group company. The site offers reservation and general sales of tickets for various events, including sports, live performances, concerts and theatre/stage performances. In addition to enabling users to earn and use Rakuten Points, the Rakuten Group aims to maximize users’ entertainment experiences by providing a range of original value-added services.

NSN (Never say Never) is a global company specialising in blurring the boundaries between sport and entertainment to create new opportunities for brands and talent. Founded in 2018, NSN started as a representation and intermediary agency in the football business, with players such as Andrés Iniesta, Brahim Díaz, Bojan Krkić, Sergi Samper or Junior Firpo. Throughout its five years of existence, it has been diversifying its activity by entering the field of entertainment and currently represents footballers, produces audiovisual content and documentaries, promotes its own projects such as Capitten as well as investing in startups such as Vicio; organises entertainment events such as OMG! together with LaLiga or the match between Vissel Kobe and FC Barcelona in Tokyo; it is a sponsorship activation agency with TP Vision and Stage Front, and manages eSports accounts for clubs such as RCD Espanyol and Real Sociedad. NSN is currently a global entertainment and sports marketing company with different verticals that aims to respond to the service, communication and content needs of its clients such as Sony Pictures, Rakuten, TP Vision, Stage Front, Ifeel, Konami, Springfield and Wallapop, among others. The company develops business from Barcelona and Madrid (Spain), Kobe (Japan), Lima (Peru), Seoul (South Korea), Mexico City (Mexico) and New York (USA).